BMD. Vice President for Institutional Advancement

FUNCTION: To provide executive leadership and administrative direction for the following college advancement areas: institutional marketing, student recruitment and college relations; community and constituent relations; resource development and fund-raising, alumni engagement and relations; strategic planning and institutional effectiveness; and the South Plains College Foundation. To fulfill other college advancement or institutional effectiveness functions as requested by the President of the College.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

Coordinates and supervises the specific functions and activities of the Director of Marketing and Recruitment and the Director of Development.

Works closely with the President, Vice President for Academic Affairs, the Vice President for Student Affairs, and the Vice President for Finance and Administration in the development and coordination of the college’s institutional planning process and its program of institutional assessment and effectiveness.

Coordinates the formulation, implementation and assessment of a comprehensive plan for institutional public relations, marketing and resource development that supports the college’s mission and strategic plan.

Works closely with the Executive Council in the formation of the annual operational budget and oversees the execution of the budget for the functional areas of responsibility.

Interprets institutional policy and procedural matters as they relate to the institutional advancement programs and activities of the college.

Serves as a liaison officer in representing the college to area schools, colleges, universities, corporate partners, donor groups, alumni groups, regulatory agencies and other constituents.

Works closely with the Vice President for Academic Affairs in the monitoring of SACS criteria compliance and reporting.

Assists the President of the College in the development of institutional awareness programs that support positive community, legislative and governmental relations.

Serves as the Public Information Coordinator for requests made under the Texas Open Records Act.

Oversees the operations of the South Plains College Foundation as its Executive Director.

Serves as a permanent member of the Executive Council and Administrative Council.

Performs other duties as assigned by the President.

EDUCATION: Master’s degree from an accredited institution of higher education is required.

EXPERIENCE: At least five years of college administrative experience in the functional areas of responsibility and/or related areas. Experience in college marketing, public relations and resource development required. Experience in strategic planning and assessment preferred.

DIRECT REPORTS: Associate Dean of Marketing and Recruitment; Director of Development; Scholarship Coordinator; Administrative Assistant to the Vice President for Institutional Advancement

Approved: April 2, 2002
Updated: Nov. 1, 2012